Meijun Li is a New York-based designer and art director specializing in Brand Identity, Visual Merchandising, and Event Experience Design.

Born and raised in Shanghai, with studies at Parsons School of Design in both New York and Paris, Mei draws inspiration from cultural contrasts—blending nostalgia with modern sensibility to craft unique and impactful designs.

The same year Mei graduated from Parsons, 
she founded Overice to collaborate, create, and push the boundaries of design in branding. Overice specializes in developing branding that tells the authentic stories of entrepreneurs, crafting concepts and visuals that genuinely resonate with their audiences.

With expertise in multimedia, print materials, and immersive experiences, Overice delivers thoughtful and memorable design solutions that celebrate community, entrepreneurship, and creativity.

Selected Client↗

Beauty & Fashion
La Mer (In House)
Chantecaille Beauté
Dermalogica
Barneys New York (In House)

Food & Beverages
Pabst Blue Ribbon
Tsingtao Beer
Nowon
886
Wenwen
Sama Street
Land to Sea
Sweetie’s K Chicken
Davey’s Ice Cream
Nature’s Soy



Featured in↗

Eater “How I Got My Job: Designing NYC’s Coolest Restaurant Merch and Food Labels”

Barbizmag “Bars with Unique Menu Designs”