Client: Barneys New York
Year: 2017 - 2019
Design: Meijun Li
Art Direction: Edward Leida (BNY)
Barneys New York Inc. is an iconic American luxury department store chain, known for its fashion-forward curation and cultural influence. As a full-time freelance designer on the in-house advertising team, I collaborated closely with the advertising and business strategy departments to bring Barneys’ proprietary brands and special projects to life through thoughtful, elevated design.
• Designing environmental graphics, signage, and editorials aligned with brand aesthetics.
• Creating packaging, mailers, and collateral materials for both internal brands and promotional campaigns
• Contributing to newspaper advertisements and seasonal promotions
• Ensuring visual consistency and accuracy across all touchpoints
For Barneys’ high-energy fashion and streetwear event The Drop LA, I assisted in creating a series of playful and eye-catching event collateral that brought the brand’s bold spirit to life, including:
Event Signages, invitations, customized pizza boxes - adding a memorable and Instagram-worthy detail to the event’s food experience, raffle tickets with a fun twist that encouraged guest interaction.
FILA Activation at The Drop LA, I worked on the the illusrations and pizza boxes, toegther with staff uniforms and hats.
For the exclusive Balenciaga activation at The Drop LA, I was responsible for creating key visual assets that elevated the brand’s edgy, high-fashion presence within the event.
I worked on a Special Shoe Illustration developed as a visual centerpiece that highlighted the release and added a unique artistic layer to the experience
Lottery Activation Collaterals such as custom raffle tickets* and signage, designed to build excitement and anticipation around limited-edition product drops.
This project challenged me to interpret Balenciaga’s distinct aesthetic through engaging event touchpoints, combining luxury with a sense of hype and playfulness.
*lottery background art created by Hey Reily.
Event Signages
Thom Browne x Barneys New York – Made to Measure Pop-Up & Dinner Event
In celebration of Thom Browne’s Made to Measure pop-up atelier at Barneys New York’s Madison Avenue flagship, I worked closely with the Art Director to design all event collateral for the launch and accompanying private dinner hosted by Danai Gurira. This included custom-designed burger boxes, fry holders, tray liners and menus—each tailored to reflect Thom Browne’s distinctive aesthetic.
The month-long pop-up offered bespoke tailoring appointments, while the exclusive capsule collection was showcased through a series of thoughtfully branded touchpoints. The celebratory dinner brought together guests such as Karen Gillan, Lee Pace, Moses, Martha Hunt, and Maria Borges, who enjoyed champagne and the signature Thom Browne burger, served only at Freds Downtown.
Photo: Sam Deitch / BFA
BNY x 3 Lab, VIP gift card design with product illustrations
BNY brush set packaging
HOLA Event patches designs, invitations
Book layout (Selected)
2018 Barneys Holiday Store Graphics
Barneys New York brought a heartfelt message to life with its Making Change holiday campaign, presented by the Barneys New York Foundation in partnership with Save the Children. The campaign encouraged guests to “create currency” during the holidays—both literally and metaphorically—by sharing posts using the hashtag #centiments, which triggered a $5 donation per post from the foundation.
As part of the design team, I contributed to transforming the campaign’s vision into an immersive in-store experience through:
Impact Wall Design that visually anchored the campaign’s charitable message
Column Graphics to extend the narrative throughout the retail space
Holiday Window Design, adding visual storytelling to Barneys’ iconic storefront displays
Graphic Resizing for Production, ensuring all creative assets were print-ready and executed flawlessly across various formats
Art Direction: Edward Leida, Amy Koler
Printed Insets Design (selected)
